The winner of Brand Impact has shown the ability to bring to life a brand through facilities management service and strategy. The winning team enhanced the capability and quality of its service by devising, launching and managing a brand that exceeded all expectation and impacted positively on the business.
> Gather & Gather
The new MCS management team led the implementation of the Gather & Gather brand, a scheme which showed incredible brand repositioning and results. The brand helped the catering business nearly treble in size and contributed to their annual turnover. In a highly competitive market the team successfully used the brand to show the role of food in FM and workplace strategy. The judges were particularly taken with the excellent brand development programme that focused on urban food gathering and evoked strong brand values, and its implementation through a dynamic marketing strategy.
> Skanska, Improving People’s Lives
Skanska were awarded Highly Commended in this tightly-contested category thanks to their strong brand position as one of the top FM companies in the UK. The brand’s strong values work to improve people’s lives through investment, work in development, construction, operations and maintenance.
> Gather & Gather (winner)
> Skanska, Improving People’s Lives (highly commended)
> DP World London Gateway and Yoke, Internal Branding of London Gateway
> Sainsbury’s in partnership with Nationwide Window Cleaning, Brilliant Buildings
> Premier Technical Services Group PLC